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Seminar and Educational Program - 2008 Thursday, June 19 Complimentary Keynote Session - Defining 10 Objectives That Will Secure a Positive Aftermarket Future In this one hour presentation, Bob will share a vision that has never been considered by the Aftermarket. Drawing from his 32 years of experience, Bob will present a five year plan for the industry by defining 10 vitally important objectives. “When these objectives are embraced by the Aftermarket, we will not only secure prosperity and growth for our sector, but it will clearly set the Aftermarket apart, leaving an incredible positive image in the consumers’ eyes.” Shop Owners, Jobbers, Jobber Sales Representatives, Warehouse Distributors, Manufacturers and their Field Personnel must not miss this enlightening and 10:00 am - 11:30 am Session 1 - Advanced Charging / Starting Systems Changes in newer charging and starting systems create challenges as well as opportunities that enables a well trained technician to easily diagnose, repair and profit from knowing how these newer systems work and interface, and how PCM activate, control and monitors such systems is the objective of this class which is aimed at medium to advanced level technicians. In this seminar, details of the newer systems will be explained and information along with case-studies will be presented to help technicians with diagnostics and repair. Session 2 - Hybrid Service...Getting Started This class will get anyone in the automotive business the knowledge they need to make a good business decision about hybrid service. What tools do I need? What training is required? How do I attract customers? Is now a good time to start? How much money is there to be made in this new technology. Craig Van Batenburg, back by popular demand, will mix business sense and his understanding of hybrid cars and trucks to help you get into or stay away from this new type of vehicle. Session 3 - Troubleshooting TPMS Problems Whether you hear of it as Tire Pressure Monitoring System (TPMS) or Pressure Sensor or Under Inflated Alert System, these advanced monitoring systems not only are able to detect a sudden loss of pressure (flat), but they can also alert the driver when the pressure simply needs adjustment. With such an important driving factor, Jean-Luc Sauriol will offer educate the technicians, tire installation and service personnel of the importance of proper tire pressure and its implications. Topics will include: tire pressure monitoring system functions, analysis of existing systems, installation and removal of tires equipped with TPMS, calibration and diagnostic tools, diagnostics of problems related to TPMS and calibration procedures. Let’s all keep the roads safe and ensure proper tire pressure! 3:00 pm - 4:30 pm Session 4 - Marketing! It’s More than Just Advertising Of the five major areas of skill required to run a successful automotive repair shop, marketing is typically the one most in need of improvement. Marketing is not a science. It is an art. Marketing demands more creativity from you than any other aspect of your business, period! Your overall marketing plan must focus on four areas: 1. Bringing in new customers; 2. Bringing them back more often; 3. Increasing your average ticket; and 4. Improving gross profit. This new workshop is designed to assist you in developing a creative marketing strategy that is a shotgun approach, not a machine gun. Simply put, this workshop will have a long lasting impact on your sales, profit, and customer service. Session 5 - Used Tires: Liabilities, Advantages and Dangerous Government Safety Standards Learn from this presentation on the liabilities and advantages of the sale and purchase of used tires to the tire dealer and to the consumer. In addition, the presentation will cover the low safety standards adhered to and promoted by the Ontario government and the potential high risks to consumers’ safety and to the tire dealers’ liability. Paul Hyatt is President of Superior Tire, Past President of the Tire Industry Association and a Director of the Ontario Tire Dealers Association. Session 6 - Your Future is in the Relationship – Developing Your New Profit Opportunity Understand the need for change in the jobber business in today’s automotive aftermarket – jobbers, this is for you! Bob Greenwood will address how to deliver value to your shop customers by understanding their sales capability, technician efficiency and labor profitability. Understand competitive pricing for profit on hard goods at the jobber level and pricing the labor component at the shop level. Learn to calculate and measure future sales and available purchases by starting at the shop level and increase your profitability! Friday, June 20 Session 7 - Effective Selling Without Sacrificing Customer Service A recent survey of over 2,000 service advisors reveals a need to have more balance when it comes to customer service and selling. This brand new workshop focuses on the four main skills of service advising: customer service, selling, administration, and technical knowledge. Each attendee will complete a detailed self assessment comprised of these four areas and will develop an action plan to improve their overall skills. Let’s face it, some are better at treating the customer like gold, than selling or “up-selling”. Too often a service advisor is great at customer service, yet lacks the confidence to sell out of fear of rejection because their focus is on “people pleasing”. Other advisors are just plain better at selling, yet may be a little weak with their bedside manner. While others have great technical ability or administrative ability, but lack in selling and/or customer service. Service Advisors are far more than great customer service “order takers”. This workshop is designed to produce a well balanced service advisor. Attendees will receive the results of the 2,000 service advisor survey and see how their skills compare. Attendees will come away more educated and confident to improve their customer service & selling skills! Session 8 - Automotive and the Environment This informative session defines a responsible and sensible approach to product stewardship in the automotive industry. Presented by Usman Valiante, Senior Policy Analyst - Corporate Policy Group and Glenn Warnica, President - Ontario Tire Dealers Association, the subject is focused on free enterprise and incentives to produce higher value end use products versus “new taxation”. Details of OnTRED (Ontario Tire Recycling and Economic Development Program) will be illuminated and brought to the attention of the automotive repair sector. Session 9 - Advanced Charging/Starting Systems Changes in newer charging and starting systems create challenges as well as opportunities that enables a well trained technician to easily diagnose, repair and profit from knowing how these newer systems work and interface, and how PCM activate, control and monitors such systems is the objective of this class which is aimed at medium to advanced level technicians. In this seminar, details of the newer systems will be explained and information along with case-studies will be presented to help technicians with diagnostics and repair. 3:00 pm - 4:30 pm Session 10 - Then, Now and the Need for Change - This is not your Father’s Garage! Bruce opened Eccles Auto Service in 1984 with a commitment to providing exceptional automotive service. Bruce is the driving force behind ensuring his shop’s reputation for quality endures and is always improved upon. Bruce will discuss the change in the automotive repair industry and important issues that need to be addressed. Manufacturers, listen up! Bruce will address how shops need to get away from archaic supplier promotions and suggest new opportunities and promotions to truly improve shops. Learn how to use your knowledge to service your customers the way they should and need to be serviced. Session 11 - Management Skills for Men and Women This class is co-led by a husband / wife team, Craig and Deb Van Batenburg. They ran a shop together for years. It is designed to help the battle of the sexes ease up enough to allow positive communication. Men and women working together can be like trying to mix oil and water. With the industry’s need for competent help, women need to come into our industry at a much faster rate than we are seeing. This class helps both males and females do a better job at accepting each other and teach effective ways to communicate to make the shop environment one that produces more. Using humor and real life stories, this will help all ages and sexes to work more closely with each other. 3:00 pm – 5:00 pm Session 12 - Ford Electronic Transmission Diagnostics Learn the fundamentals required for successfully diagnosing Ford electronic transmission controls. This course focuses on the electronic control systems of Ford’s 4R100, E40D, 4R70W, 5R55E, A4LD, AX4N and AX4S transmissions. Technicians will study the diagnostic and repair strategies for various electronic control issues which affect proper operation, and will learn how to distinguish between electronics and mechanical failures. Saturday, June 21 Session 13 - Start Me Up in the 21st Century - Today’s Successful Garage Get inspired! Bruce opened Eccles Auto Service in 1984 with a commitment to providing exceptional automotive service. Listen to Bruce’s story, owner of Eccles Auto Service, Inc. and winner of the Canada 2001 Garage of the Year Award from SSGM. From technician to businessman, it takes a lot to make it in the auto repair industry. Learn the importance of brains, quality education and industry training and how to become a top technician in demand. Whether you are a shop owner or technician, take home some of Bruce’s knowledge, energy and exceptional service practices to put to use in your own shop. Session 14 - Hybrid Case Studies Craig, owner of ACDC, has been driving hybrids for over eight years. His hybrid training company owns six hybrids form Ford, Toyota and Honda. At his hands-on training events held five times a year in Massachusetts real fixes are handled. His unique qualifications will make this session lively as he explains what broke and why on many different hybrids he has repaired over the years. Don’t miss this new class as hybrid cars and trucks continue to set sales records every year. 10:00 am - 12:00 Noon Session 15 - Ford 6.0 Powerstroke Diesel Diagnostics
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